标题 | Banana Leaf |
广告公司 | Leo Burnett Colombia |
广告战役 | Banana Leaf |
广告主 | Toyota Motor Corporation |
品牌 | Toyota |
Posted | 10月 2007 |
行业领域 | 轿车 |
广告口号 | Keep in touch with nature |
剧情简介 | Recycled leaves are the newest medium for hybrid car ads. Leo Burnett, Colombia purchased leaves destined for trash heaps from banana producers in the country. The leaves were cut up into page-size pieces, screen-printed and then distributed to 25,000 magazine subscribers--all before the leaves dried out. |
媒体类别 | 平面 |
市场 | 哥伦比亚 |
执行创意总监 | Mauricio Rocha |
创意总监 | Rodrigo Davila |
文案 | Otavio Schiavon |
美术指导 | Carlos Murad |