Carlos Murad
创意总监 at Leo Burnett Chicago
São Paulo, 巴西
标题Banana Leaf
广告公司
广告战役 Banana Leaf
广告主 Toyota Motor Corporation
品牌 Toyota
Posted10月 2007
行业领域 轿车
广告口号 Keep in touch with nature
剧情简介 Recycled leaves are the newest medium for hybrid car ads.


Leo Burnett, Colombia purchased leaves destined for trash heaps from banana producers in the country. The leaves were cut up into page-size pieces, screen-printed and then distributed to 25,000 magazine subscribers--all before the leaves dried out.
媒体类别 平面
市场 哥伦比亚
执行创意总监
创意总监
文案
美术指导

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