标题 | Cinderella |
标题 (原始语言) | La cenicienta |
广告公司 | Leo Burnett Colombia |
广告战役 | Fairy tales - connexion |
广告主 | Connexion |
品牌 | Conexion Colombia |
Posted | 5月 2006 |
产品 | Child abuse |
行业领域 | 慈善机构、基金、志愿者 |
广告口号 | What tales are our children growing up with |
剧情简介 | Use fairy tales as a means to show all the problems children face in Colombia |
哲学 | Place ads and posters in strategic places where people could collaborate with the foundation. |
问题 | child abuse |
结果 | Calls to the call center increased 15% and internet contacts increased 20%. |
媒体类别 | 平面 |
市场 | 哥伦比亚 |
创意总监 | Rodrigo Davila |
文案 | Fabio Medina |
美术指导 | Fabio Medina |
创意总监 | Carlos Murad |
美术指导 | Carlos Murad |
客户总监 | Ines Posada |