| 标题 | Babyseat |
| 标题 (原始语言) | Kindersitz |
| 广告公司 | GGK MullenLowe |
| 广告战役 | Butterfly children - Debra |
| 广告主 | Debra |
| 品牌 | Butterfly children |
| Posted | 5月 2008 |
| 行业领域 | 疾病认知、救助机构 |
| 广告口号 | This is what life feels like to butterfly children. |
| 广告口号 (原始语言) | So fühlt sich das Leben für ein Schmetterlingskind an. |
| 剧情简介 | Epidermolysis Bullosa, known as EB, is the name of a group of genetic disorders causing blistering and shearing of the skin from even the gentlest friction, often from everyday activities. The youngest sufferers are called butterfly children because their skin is as fragile as a butterflys wing. A life with this disease is extremely painful. |
| 哲学 | We relied on cooperations for airing the campaign. Therefore there was no main focus on media-planning for this campaign, but we managed to achieve airings in Print, TV and billboards in December. |
| 问题 | The main objective of the campain is to create awareness for EB and generate donations. Without stigmatizing all relevant people by using repulsive images the campaign shows in a very subtile way how life feels to a butterfly child. |
| 媒体类别 | 平面 |
| 美术指导 | Hannes Böker |
| 美术指导 | René Pichler |
| 文案 | Michael Grill |
| 文案 | Werner Bühringer |
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