CDOT - "Nightclub"

Amélie Company

Amélie Company Denver, 美国

3556

品牌: CDOT
国家: 美国

广告主: The Colorado Department of Transportation

标题	Nightclub
广告公司	Amélie Company
广告战役	Teach Me How To GDL
广告主	The Colorado Department of Transportation
品牌	CDOT
首次发布日期	2018 / 12
行业领域	政府信息与服务
剧情简介	The Colorado Department of Transportation implemented the Graduated Driver Licensing (GDL) laws in 1999 to help teens develop important driving skills. These laws include steps required to obtain a driver’s license, in addition to adhering to driving restrictions enforced during teens’ first years of having a license. Amélie worked with CDOT to gain teens’ interest in learning about and obeying these rules of the road. This social media campaign utilized Snapchat, Facebook, and Instagram to drive viewers to the CDOT Teen GDL landing page, where they could learn about the GDL laws. To drive even more traffic 1,500 posters were distributed to CDOT partners, Colorado high schools, and local driving schools. Page visitors could view a short vignette series called, “Teach Me How to GDL.” Each short video illustrated a driving tip ranging from not using a cell phone while driving, to the number of passengers teens are allowed in their cars. To date, the campaign has received over 56 million earned media impressions.
媒体类别	社交媒体
长度	30 seconds
执行创意总监	Brian Friedrich
制作设计师	Mark Lewis
客户主管	Kaitlin Tabar
	Heather Popenhagen
创意总监	Eric Hines
Senior Copywriter	Cecil Bozard
设计师	Daniel Alfonzo
Public Relations Account Supervisor	Megan Tobias
联合创意总监	Jesse Alkire
制作设计师	Courtney Fane
客户主管	Kristen Barnhill