| 标题 | Abandoned Lives |
| 广告公司 | MullenLowe MENA |
| 广告战役 | Abandoned Lives |
| 广告主 | 38smiles |
| 品牌 | 38smiles |
| 首次发布日期 | 2016 / 2 |
| 行业领域 | 动物权利、安全及收养 |
| 剧情简介 | 3,000 pets are abandoned every year in Dubai; unfortunately it’s not a visible problem that we see every day. 38smiles – a non-profit animal rescue group in Dubai, wanted to raise awareness of it. MullenLowe Mena found out that the number of pets abandoned is the same as abandoned cars, so to make this ‘invisible’ problem visible, the agency used motion sensor speakers in abandoned cars to create a disruptive moment to people in key locations to hit them with the message. The social experiment was filmed with hidden cameras and showcased online. |
| 媒体类别 | Ambient |
| 长度 | |
| 市场 | 阿拉伯联合酋长国 |
| 执行创意总监 | Mark Lewis |
| 美术指导 | Felipe Menezes |
| 文案 | Alberto Triana |
| 文案 | Ross Hardiman |
| 创意组长 | Simon Reid |
| Chief Executive Officer (CEO) | Mounir Harfouche |
| 制作公司 | Joy Films Middle East |
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