| 标题 | Awareness Cancer for Skin Cancer |
| 广告公司 | J. Walter Thompson Dubai |
| 广告战役 | Awareness Cancer for Skin Cancer |
| 广告主 | Friends Of Cancer Patients |
| 品牌 | Friends of Cancer Patients |
| Posted | 8月 2009 |
| 行业领域 | 公共安全、保健及卫生 |
| 广告口号 | Over-exposure to the sun causes skin cancer killing 20 people every day. Protect yourself |
| 哲学 | We came up with an ambient idea to highlight this fact: 300 beach towels shaped like coffins, were displayed around the beach and distributed among the public. |
| 问题 | Friends of Cancer Patients asked us to raise awareness about the risks of over-exposure to the sun, which causes skin cancer killing 20 people daily. |
| 结果 | The initial reaction on the beach goers was shock, followed by an instant appreciation of the gesture; many of them asking for free sunscreen. |
| 媒体类别 | 户外广告 |
| 执行创意总监 | Chafic Haddad |
| 文案 | D V Hari Krishna |
| 美术指导 | Kedar Damle |
| 美术指导 | Zeinoun Chamaa |
| 美术指导 | Tarek Samaan |
| 客户主管 | Prabhakar Iyer |
| 广告经理 | Sawsan Al Madi |
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