| 标题 | Disconnect for a While |
| 广告公司 | Havas Tel Aviv |
| 广告战役 | Disconnect for a While |
| 广告主 | Steimatzky Book Store |
| 品牌 | Steimatzky Book Store |
| 首次发布日期 | 2022 / 6 |
| 行业领域 | 零售、分销及餐馆 |
| 剧情简介 | To promote Steimatzky's Book Month in Israel, which offers a wide variety of books at a great price, the book chain has created an outdoor campaign that looks like Netflix, Facebook and Instagram logos, suggesting it's a good opportunity to disconnect from screen time for a while. Steimatzky is the largest and oldest book chain in Israel, and this is the first and only campaign without the brand's logo or colors in the brand's 100-year history. |
| 媒体类别 | 户外广告 |
| Chief Marketing Officer (CMO) | Shira Bachar |
| Studio | Franck Abbu |
| 客户主管 | Adi Goldstein |
| 客户主管 | Eden Malka |
| Media Manager | Lior Grintz |
| VP Clients | Sarit Ben-Tzur |
| 执行创意总监 | Daniel Bnaya |
| 首席创意官 | ben sever |
| Chief Executive Officer (CEO) | ben sever |
| Chief Executive Officer (CEO) | Or Gleicher |
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