标题 | Jack |
广告公司 | Rodgers Townsend |
广告战役 | The World According To - The New at&t |
广告主 | AT&T Inc. |
品牌 | The New at&t |
Posted | 5月 2006 |
产品 | TheNewATT.com - MP5 Network |
行业领域 | 互联网服务提供商 |
广告口号 | Your world. Delivered |
剧情简介 | AT&T Brand Vertical Print Magazine, Newspaper campaign. |
哲学 | This campaign positions the new AT&T as a company that sees the world from the only point-of-view that matters yours. Whatever your world, only one company delivers everything you need to make the most of it. |
问题 | To reintroduce and refresh one the great American brands to the world. |
结果 | Eleven executions ran in the Wall Street Journal, USA Today, Fortune, Fast Company, Newsweek, Time and Wired, just to name a few. |
媒体类别 | 杂志 |
市场 | 美国 |
美术指导 | Luke Partridge |
创意总监 | Michael McCormick |
文案 | Michael McCormick |
执行创意总监 | Tom Hudder |
客户主管 | Chris Hanley |
客户主管 | Molly McLafferty |
摄影师 | Jeff Minton |
Print Producer | Cheryl Sparks |
文案 | Kay Cochran |
Photoshop Artist | Evan Willnow |