标题 | The Most Positive Cafe - The Positive Move |
广告公司 | J. Walter Thompson Kolkata |
广告战役 | #OpenDoorsToHope |
广告主 | Tata Pravesh |
品牌 | Tata Pravesh |
首次发布日期 | 2018 / 11 |
行业领域 | 机构/公益组织/非盈利组织 |
哲学 | In India, most of us are well-aware of HIV and are well versed with the plight of the infected ones. Still our prejudices and mind blocks stop us from welcoming them with open arms or even making them feel a part of this society. We are oblivious of the fact that prejudice is the actual illness and support is one of the main things that can truly fight HIV. To spread this message, the team at J Walter Thompson, identified a unique initiative which is being supported by a Kolkata based NGO named OFFER (Organisation for Friends, Energies and Resources founded by Mr. Kallol Ghosh) and came up with this digital film. The objective of the film was to reflect how, if welcomed with an open heart, HIV positive people can live a normal and better life. Conceptualised by J Walter Thompson, the digital film called ‘The Positive Move’ tells the stories of some HIV positive teenagers who refused to give up, dared to dream and gave birth to ‘Café Positive’ – Asia’s first café run only by HIV Positive people. The film portrays how these people were neglected emotionally and physically by their friends, families and society and then goes on to show how instead of fading away, they started a café with their own initiative and how a few good people stepped forward to the open the doors of hope for these bravehearts. Presented by Tata Pravesh and directed by Abhishek Sinha of Made in Calcutta production, the film #OpenDoorsToHope was released online before World AIDS Day. |
媒体类别 | 电视 |
长度 | |
Managing Partner | Vijay Jacob |
首席创意官 | Senthil Kumar |
VP & ECD | Arjun Mukherjee |
Creative Director | Partha Chowdhury |
Creative Director | Tandra Chakravarty |
文案 | Nuzhath Enayath |
VP & CSD | Sayam Bhadra |
AVP & CSD - Digital | Surojit Sen |
Digital Team | Soham Sengupta |
Digital Team | Sulakshana Goswami |
Client Servicing | Nilanjan Sarkar |
Production House | Made in Kolkata |
Director | Abhishek Sinha |
Music Director | Ribhu |
Vocalist | Lagnajita |