| 标题 | Goodbye Rosie |
| 广告公司 | AMV BBDO |
| 广告战役 | Goodbye |
| 广告主 | PC World Currys Megastores |
| 品牌 | Currys PC World |
| 首次发布日期 | 2018 / 8 |
| 行业领域 | 杂货店、专卖店 |
| 剧情简介 | We open on a mother sitting in the car with her daughter, saying a difficult goodbye. Rain pours down on the windows as she remembers the ups and downs of years gone by with warmth, affection and a little sadness. When it’s time to go, mum turns to directly address the laptop she was speaking to all along: ‘Still trading you in though’. |
| 哲学 | This campaign aims to encourage students and parents to upgrade their laptops in preparation for the new term. In addition the campaign addresses the low inertia in the wider public to upgrade their laptop, by demonstrating just how easy it is to upgrade when you trade in your old laptop at Currys PC World. With parents and their kids typically finding it difficult to say goodbye to their old laptops, Currys PC World are trying to encourage them with a great trade-in offer. The campaign comprises of two TV ads and two others that will run on digital video. |
| 问题 | Get students and parents to upgrade their laptop for the new term, with a great trade-in offer. |
| 媒体类别 | 电视 |
| 长度 | |
| 音频后期制作 | Jungle Studios |
| 制作公司 | MindsEye |
| 广告经理 | George Bramall |
| 广告经理 | Pete Fennell |
| 广告经理 | Anthony Burt |
| Business Affairs | Cate Killeen |
| Business Affairs | Ryan Reeves |
| 后期制作 | The Mill London |
| 制作公司制片 | Hera King |
| 导演 | Jono Hunter |
| 媒介企划 | Emma Putnam |
| 媒介企划 | Tom Coles |
| 媒介公司 | Blue449 |
| 广告公司制片 | Polly Lowles |
| 广告公司制片 | Yvonne Clayton |
| 创意团队 | Oliver Frost |
| 创意总监 | Andy Clough |
| 创意总监 | Rich McGrann |
| 客户企划 | David Edwards |
| 客户企划 | Tom Claridge |
| 客户企划 | Jemima Maunder-Taylor |
| 客户经理 | Chris Taggart |
| 客户经理 | Alex Bird |
| 客户经理 | Chris Ferguson |
| 客户经理 | Charlotte Oram |
| 客户经理 | Hunter Evans |