| 标题 | Momotaro Episode 0 |
| 广告公司 | Tugboat |
| 广告战役 | Peach boy |
| 广告主 | Suntory |
| 品牌 | Pepsi Zero |
| 首次发布日期 | 2014 / 3 |
| 行业领域 | 软饮料，奎宁水 |
| 广告口号 | Forever Challenge |
| 剧情简介 | Pepsi has been famous for always being a challenger brand. They made “2nd” in the category a cool thing. In Japan, there’s a folk tale of hero who symbolizes “challenge”, his name is Momotaro (Peach boy). He was born from a peach. One day, along with his new friends, dog, monkey and pheasants, they teamed up to fight the big bad red demon. Yes, just like the rival who Pepsi has always been battling with. The story was perfect to built the brand for it’s new “Pepsi Zero” product line. You will enjoy the popular folk story from the real brand point of view on this campaign series. The spectacular story will continue through out the year, the next spot is scheduled around May 2014. Stay tuned! |
| 哲学 | In Japan, there’s a folk tale of hero who symbolizes “challenge”, his name is Momotaro (Peach boy). He was born from a peach. One day, along with his new friends, dog, monkey and pheasants, they teamed up to fight the big bad red demon. Yes, just like the rival who Pepsi has always been battling with. The story was perfect to built the brand for it’s new “Pepsi Zero” product line. You will enjoy the popular folk story from the real brand point of view on this campaign series. |
| 问题 | Pepsi has been famous for always being a challenger brand. They made “2nd” in the category a cool thing. The objective of the campaign was how to communicatete the new challenge with their new product. |
| 结果 | The spectacular story will continue through out the year, the next spot is scheduled around May 2014. |
| 媒体类别 | 电视 |
| 长度 | |
| Soundtrack | Same 'Ol |
| 更多信息 | http://www.pepsi.co.jp/momotaro/ |
| 执行创意总监 | Yasumichi Oka |
| 执行创意总监 | Shin Takaue |
| 创意总监 | Taku Tada |
| 美术指导 | Seijo Kawaguchi |
| 导演 | Koichi Iguchi |
| 摄影指导 | Darren Lew |
| 制片 | Masakatsu Kasai |
| 制片 | Sunao Nonaka |
| Agency | Tugboat |
| 媒介公司 | Yomiko advertising |
| 制作公司 | Tohokushinsha Film Corporation |
| 音乐 | The Heavy |
More Work
SEE ALLMOMOTARO EPISODE.5
- 品牌:
- Pepsi zero
- 广告公司:
- Tugboat
Momotaro Episode 4
- 品牌:
- Pepsi Zero
- 广告公司:
- Tugboat