| 标题 | I Got You Babe |
| 广告公司 | Edelman |
| 广告战役 | ASD |
| 广告主 | Jake's House |
| 品牌 | Jake's House |
| 首次发布日期 | 2020 / 10 |
| 行业领域 | 疾病认知、救助机构 |
| 剧情简介 | Given autism can be a very isolating condition, we decided to use the universal power of music to bring the community together. The band is called ASD (named for autism spectrum disorder) and it features five very talented autistic performers. In celebration of Canadian Autism Awareness Month, the band recorded cover versions of a few classic pop songs (“I Got You Babe”, “Stitches’ and “Ain’t No Mountain High Enough”) at famed Metalworks Studios with the songs being released throughout October on all music streaming platforms (you can search ASD Band on Spotify, Apple Music, etc.) To celebrate the release of “I Got You Babe”, we created a music video. https://www.youtube.com/watch?v=_YWnLFw1K3A To make the experience as inclusionary as possible, we invited individuals on the spectrum from around the world to perform along to the songs and received submissions from 11 different countries which are included in the video. There’s even a merch site, featuring the band’s logo which was co-created by a non-verbal autistic graphic designer from the U.K. https://shopkt8merch.com/collections/asd-band |
| 哲学 | The launch of a new band whose members are all on the autism spectrum. |
| 问题 | Given autism can be a very isolating condition, even more so during a pandemic, we decided to use the universal power of music to bring the community together. On behalf of Jake's House, a Canadian autism charity, we created a new band and invited those on the spectrum from around the world to be a part of the experience. |
| 结果 | This campaign has contributed to the charity exceeding its fundraising goals by 20%. And with media coverage for the ASD launch including all major Canadian outlets as well as broader North American pickup, it's become the most successful campaign in the charity's history. |
| 媒体类别 | Web Film |
| 长度 | |
| 更多信息 | www.jakeshouse.ca |
| Creative / Art Direction | Hira Gomes |
| Regional Chief Creative Officer | Andrew Simon |
| Music Arrangement | Ari Posner |
| Music Director | Chris Tait |
| Music Mix | Keith Ohman |
| 执行制片 | Tamara Sulliman |
| 电影 | John Minh Tran |
| Camera Assistant | Chris Goll |
| 剪辑师 | Kyle McNair |
| Colorist | Brock Tupper |
| Online / VFX | Andrew Farlow |
| 创意团队 | Ryley Murray |
| Digital Content Strategist | Peter McIntyre |
| Digital Strategist | Jordan Markowski |
| Graphic Designer | Adam Barkworth |