| 标题 | On Rails |
| 标题 (原始语言) | Auf Schienen |
| 广告公司 | Springer & Jacoby Germany |
| 广告战役 | On Rails |
| 广告主 | DaimlerChrysler |
| 品牌 | Smart |
| Posted | 3月 2005 |
| 产品 | Forfour |
| 行业领域 | 小型车 |
| 广告口号 | Open your mind |
| 哲学 | The presentation of a new car takes place where it is least expected: on the Berlin subway rails - one week before it hits the street. Headline: "From April 24th also on the road. The smart forfour." |
| 问题 | Following an extensive test Phase, the smart ForFour was introduced to the market in April 2004. Non-classic advertising promotions were used to generate product awareness. |
| 结果 | This spectacular promotion was witnessed by approximately 1 million subway guests. |
| 媒体类别 | 促销与事件 |
| 长度 | |
| 市场 | 德国 |
| 创意总监 | Matthias Harbeck |
| 创意总监 | Dirk Haeusermann |
| 文案 | Jan Krause |
| 文案 | Daniel Ernsting |
| 文案 | Christiane Rein |
| 美术指导 | Alexander Sehrbrock |
| 美术指导 | Nina Pohl |
| 美术指导 | Birgit Hogrefe |