标题 | Perspectives (2mn) |
Brief | In Argentina six out of 10 high school students are victims of cyberbullying. But parents and teachers don't always see it. So the agency developed an interactive, fully synchronized double-sided film for mobile phones. The film shows a suffering student. By turning the screen 180º, the cyberbullying incidents behind their distress are revealed. |
广告公司 | Wunderman Buenos Aires |
广告战役 | Cyberbullying |
广告主 | Movistar |
品牌 | Movistar |
Posted | 11月 2018 |
行业领域 | 个人无线通讯 |
剧情简介 | In Argentina, 6 out of 10 kids have been cyberbullied. Unlike traditional bullying, cyberbullying can follow its victims everywhere, because it is online. However, 75% of children who suffer from cyberbullying never talk about it, thus limiting adults and peers to detect the signs. Movistar, one of the largest mobile phone company in Latin America recognized the natural relationship that telephone brands have with the problem as cell phones are the most used media for this type of harassment. Their objective was to create a campaign that would raise awareness of this issue by aligning it with their brand platform: “Choose to take care”. |
媒体类别 | 手机广告 |
广告经理 | Romina Martinez Battista |
广告经理 | Almendra Ogdon |
广告经理 | Florencia Panizoni |
广告经理 | Agustina Iparraguirre |
广告经理 | Matias Infantino |
文案 | Nicolas Demichelle |
美术指导 | Francisco Cerrutti |
执行创意总监 | Sebastian Tarazaga |
执行创意总监 | Dany Minaker |
客户主管 | Paula Torres |
项目经理 | Bárbara Laffue |
Client Services Director | Fabiana Antonelli |
Client Services Director | Belén Yusso |
创意总监 | Matias Martty |
创意总监 | Juan Calvo |
客户总监 | Maria Jazhal |
制作公司 | LADOBLEA S.A. |
导演 | Martin Donozo |
摄影指导 | Daniel Ortega |
制作公司制片 | Marco Pilosio |
执行制片 | Jose Arnal |
执行制片 | Adrian Aspani |
剪辑师 | Sebastian Mega |
音乐公司 | Italians do it better |
音效设计公司 | Porta Estudio |