| 标题 | See My Pain |
| Brief | Leading painkiller brand Nurofen has taken up the challenge of addressing the ‘Gender Pain Gap’—an issue deeply ingrained in healthcare systems where women's pain is often ignored or dismissed. By making equity a central pillar of their business, Nurofen aims to raise awareness and initiate significant changes at both organisational and societal levels. Through extensive research and collaboration with healthcare organisations, Nurofen has developed a transformative platform, titled "See My Pain," to draw attention to the disparities women face in pain experiences and help ensure lasting changes to this systemic problem.Launched with the world’s first ‘Gender Pain Gap Index Report’ and hard-hitting consumer comms, featuring a fake product range that highlighted women’s pain dismissals, the issue of women’s pain was made visible to all. Further initiatives comprise partnerships with leading pharmacy chains; healthcare practitioner education; numerous industry-first commitments, including pioneering gender balanced clinical trials & female-focused research grants.https://www.nurofen.co.uk/see-my-pain/ |
| 广告公司 |
McCann London
|
| 广告战役 |
See my pain
|
| 广告主 |
Reckitt
|
| 品牌 |
Nurofen
|
| 首次发布日期 |
2022 / 11
|
| 行业领域 | 保健与医药产品
|
| 剧情简介 | Leading painkiller brand Nurofen has taken up the challenge of addressing the ‘Gender Pain Gap’—an issue deeply ingrained in healthcare systems where women's pain is often ignored or dismissed. By making equity a central pillar of their business, Nurofen aims to raise awareness and initiate significant changes at both organisational and societal levels. Through extensive research and collaboration with healthcare organisations, Nurofen has developed a transformative platform, titled "See My Pain," to draw attention to the disparities women face in pain experiences and help ensure lasting changes to this systemic problem.Launched with the world’s first ‘Gender Pain Gap Index Report’ and hard-hitting consumer comms, featuring a fake product range that highlighted women’s pain dismissals, the issue of women’s pain was made visible to all. Further initiatives comprise partnerships with leading pharmacy chains; healthcare practitioner education; numerous industry-first commitments, including pioneering gender balanced clinical trials & female-focused research grants.https://www.nurofen.co.uk/see-my-pain/ |
| 问题
| Nurofen is a leading painkiller brand |
| 媒体类别 |
案例研究
|
| Global Executive Creative Director |
John Mescall
|
| 首席创意官 |
Rob Doubal
|
| 首席创意官 |
Laurence Thomson
|
| 创意总监 |
Ruth Boulter
|
| 创意总监 |
William Cottam
|
| 创意总监 |
James Crosby
|
| Planning Director |
Rebecca Priest
|
| Global Brand Lead |
Katie Edwards
|
| Business Director |
Georgie Rechner
|
| Business Director |
Morgan Lafferty
|
| Project Director |
Freya Thompson
|
| Head of Design |
Lisa Carrana
|
| Design Director |
Jason Smith
|
| 制片 |
Bebe Kiffin
|
| Global Chief Creative Officer |
George Bryant
|
| EVP |
Reputation
|
| 导演 |
Reputation
|
| 导演 |
GCI Health
|
| Senior Manager |
GCI Health
|
| Senior Manager |
Alex Martin
|
| Manager |
GCI Health
|
| 执行创意总监 |
Guy Swimer
|
| Managing Director |
Alex Frew
|
| 创意总监 |
Eduardo Boldrini
|
| Planning Director |
Lee Menzies-Pierson
|
| Planning Director |
Katie Pearson
|
| Senior Creative |
Gavin Tormey
|
| Senior Creative |
Lucas Guratti
|
| Design Director |
Anthony Boulton
|
| Strategist |
Helen Moyes
|
| 客户经理 |
Charlotte Forestier
|
| 导演 |
Siri Bunford
|
| 制片 |
Matthew Brown
|
| 制作经理 |
Cat Irving
|
| 摄影指导 |
Jim Joliffe
|
| 后期制作 |
Framestore London
|
| Colorist |
Matthieu Toullet
|
| Flame Artist |
Darran Nicholson
|
| Flame Artist |
Paul O'Brien
|
| 制片 |
Sharma Lewis
|
| 音乐公司 |
Machine Sound
|