| 标题 | China |
| 广告公司 | Jung von Matt/basis GmbH |
| 广告战役 | Who invented it? - Ricola |
| 广告主 | Ricola |
| 品牌 | Ricola |
| Posted | 7月 2006 |
| 行业领域 | 糖果 |
| 剧情简介 | SUMMARY In the late nineties Ricola faced several problems of being in a declining market, lacking brand loyalty amongst consumers as well as having an outdated image. The campaign had to clear prejudices against Ricola and Switzerland in general once and for all. The sweets are therefore portrayed as a great Swiss achievement, which other countries wish to claim as their own. The campaign adopts a modern, up-to-date tonality to attract attention and give the brand a facelift, whilst remaining cost-effective. The campaign has projected Ricola to number 1, gaining ground in three major markets (France +35%, Germany +61% and Switzerland +47%) and exceeded awareness targets by over 30% in terms of aided advertising in each market |
| 媒体类别 | 电视 |
| 长度 | |
| 创意总监 | Arno Lindemann |
| 创意总监 | Bernhard Lukas |
| 客户经理 | Bent Rosinski |
| 客户经理 | Cathrine Groß |
| 导演 | Martin Schmid |
| 客户主任 | Beat Kernen |
| 战略企划 | Gordon Nemitz |