| 标题 | Portraits 30s |
| 广告公司 | Juniper Park\TBWA |
| 广告战役 | Portraits |
| 广告主 | CIBC |
| 品牌 | CIBC Private Wealth Management |
| 首次发布日期 | 2017 / 5 |
| 行业领域 | 银行与金融服务、投资、证券服务 |
| 广告口号 | Artists capture the real you. So do we. |
| 剧情简介 | CIBC Private Wealth Management creates personalized financial plans that go 'beyond the numbers' by getting to know their clients on a deeper level. Our idea was to liken their process to how an artist is able to capture the true essence of their subjects. The communication began with a documentary series called "Portraits" that paired real CIBC Private Wealth clients with well-known portrait artists. The series followed every stage of the process - from the meeting, to getting to know each other, to actual painting. The final portraits then formed the basis of a multi-channel campaign that included digital, social, OOH and print. |
| 媒体类别 | 电视 |
| 长度 | |
| 首席创意官 | Alan Madill |
| 首席创意官 | Terry Drummond |
| 首席创意官 | Barry Quinn |
| 集团创意总监 | Andy Linardatos |
| 集团创意总监 | Hylton Mann |
| 集团创意总监 | Christina Gliha |
| Video Producer | Margaret John |
| 数字制片 | Laura Felstiner |
| 数字制片 | Jenny Kim |
| Print Producer | Toby Sime |
| VP, Group Account Director | Shelly-Ann Scott |
| 客户总监 | Michelle Bobbie |
| 客户主管 | Kristen Lee |
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