| 标题 | Fight Back |
| 广告公司 | BBDO Singapore |
| 广告战役 | Fight Back |
| 广告主 | Pfizer |
| 品牌 | Nicorette |
| Posted | 5月 2005 |
| 行业领域 | 非处方药 |
| 广告口号 | Fight Back |
| 剧情简介 | We developed a 3D animation game that was sent out as a free DVD demo with popular magazines. |
| 哲学 | We created a 3D animation fighting game that could be sent as a free DVD demo with magazines. In the game, the character Kazami smokes a cigarette which pollutes the entire scene. The smoke ends up killing the challenger Chopper, the spectators and even Kazami himself. Those who played the game had no control over the deadly power of Kazami's cigarette. |
| 问题 | To develop a quit-smoking campaign targetted at tech-savvy young adults. |
| 结果 | Sales for Nicorette increased by 250% during the campaign period compared to the previous year. |
| 媒体类别 | 直邮 |
| 市场 | 新加坡 |
| 摄影师 | Teo Chai Guan |
| 美术指导 | Lilian Lee |
| 文案 | Andrew McKechnie |
| 广告公司制片 | Kerli Teo |
| 创意总监 | Francis Wee |
| 动画效果 | VHQ |
| 音乐公司 | Yellow Box Studios |
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