| 标题 | Impossible Sprint |
| 广告公司 | TBWA\HAKUHODO |
| 广告战役 | Impossible Sprint |
| 广告主 | adidas |
| 品牌 | adidas |
| Posted | 3月 2005 |
| 行业领域 | 运动服装 |
| 哲学 | Take the glamour event of the Olympic games to death-defying heights by placing regulation 100-meter tracks on the sides of skyscrapers in Hong Kong and Osaka and then running heats, semis and a final over the three weekends of the games. A solution that not only attracted attention, but also allowed us to demonstrate the spirit of Impossible is Nothing,not just talk about it. |
| 问题 | Bring the excitement and spectacle of the Olympics to this part of the world when the games themselves are taking place on the other side of the world. |
| 结果 | Thus far it has earned over US$80 million in free publicity locally, regionally and globally. A CNN reporter rappelled down the length of the track and filed his report vetically (albeit obviously). Best of all, bothj the Gravity Games and the X-Games have expressed interest in making it a 'real' sport. |
| 媒体类别 | 户外广告 |
| 市场 | 日本 |
| 美术指导 | Shintaro Hashimoto |
| 美术指导 | Hirofumi Nakajima |
| 创意总监 | John Merrifield |
| 文案 | John Merrifield |
| 制作公司 | Media Concierge |
| 摄影师 | A. Amana |
| 客户主管 | Ada Chiu |
| 客户主管 | Ruth Ang |
| 客户主管 | Steven Horowitz |
| 客户主管 | Annie Ye |
| 客户主管 | Winnie Lee |
| 客户主管 | Taro Sato |
| 客户主任 | Paul Pi |
| 客户主任 | Hisamichi Kinomoto |
| 客户主任 | Cindy Ng |
| 客户主任 | Taro Sekimoto |
| 客户主任 | Fumitoshi Sato |