Andrew Ferguson
Freelance Creative Director at Doner
London, 英国
标题The Adventures of Little Brush Big Brush
广告公司
广告战役 The Adventures of Little Brush Big Brush
广告主 Unilever
品牌 Signal
首次发布日期
行业领域 口腔卫生
剧情简介 R/GA London and Unilever have created a Facebook Messenger chatbot that tells personalized bedtime stories.
The initiative -- for oral care brand Signal -- is designed to encourage parents and children to brush their teeth together, and to develop good habits for life.
Participants sign up via Facebook Messenger, where they get to personalize the adventure by answering questions about what time they like to clean their teeth, how many children are taking part, their names, and the country where they live.
The story, made up of 21 two-minute episodes, is about a family transported to a magical realm inhabited by quirky animal characters. To find their way home, the family must complete regular brushing challenges in order to get to the next episode. Research has shown that 21 days is enough time to drive long-term behavioral change.
Anuj Rustagi, global brand director of Signal Pepsodent, said in a statement, "We are really proud of this fantastic piece of personalized communication which allows us to tell our story [and to] educate and engage parents and kids on brushing for two minutes, twice a day… That is something really meaningful."
The campaign breaks first in Indonesia and Vietnam, Signal Pepsodent's biggest and fastest-growing markets, where daily brushing happens less than average. In order to maximize reach, "Little Brush, Big Brush" is also available in-store via barcode scan, as well as through SMS and voice call.
媒体类别 Web Film
长度
制作公司
动画
首席创意官
美术指导
美术指导
文案
文案
创意总监
设计师
设计师 Robert James Powell
插图
制作公司
制作公司
制片
制片
制片
制片
广告公司制片
广告公司制片
Social Content Strategist
Social Content Strategist
创意团队
创意团队
Creative technologist
剪辑师
剪辑师
剪辑师
执行创意总监
执行创意总监
编程人员
Sound Designer
User Experience Architect
User Experience Architect

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started