| 标题 | Invisible Connections |
| 广告公司 | Wunderman Thompson |
| 广告战役 | Invisible Connections |
| 广告主 | Genera |
| 品牌 | DNA Test |
| 首次发布日期 | 2021 / 5 |
| 行业领域 | 工业设备与机械 |
| 剧情简介 | Genera, a pioneer and largest company focused on personal genomics in Brazil, which offers a platform for testing ancestry and personalized health, decided to value the bond of love between a mother and adopted daughter, showing the connections they have in common through the your DNA. The campaign Invisible Connections created by Wunderman Thompson Brazil, follows the entire journey of Sônia (mother) and Ana Lúcia (daughter) in collecting the DNA test until the moment they receive the result of their genetic tests and check their common connections. They discover, for example, that both have a tendency to bitter taste, lack of vitamin C, a tendency to Type 2 Diabetes. Both act well under strong pressure and for both caffeine does not increase anxiety or cause you to lose sleep. The idea of Genera's action is to value the invisible connections that exist between mothers and adopted children, valuing that despite the physical differences, there are many connections in common in this love. "Nobody wants or needs to legitimize anything because the relationship is more than real and true; rather, it shows the things in common that they always had", explains Adriano Sato, copywriter of WT Brasil. |
| 媒体类别 | Web Film |
| 长度 | |
| 首席创意官 | Keka Morelle |
| 创意总监 | Murilo Melo |
| 创意总监 | Gabriel Sotero |
| 文案 | Adriano Sato |
| 文案 | Kiko Borger |
| 美术指导 | Raul Lima |
| 美术指导 | Lucas Buled |
| 客户总监 | Fernanda Ricci |
| 客户经理 | Sergio Porro |
| 客户经理 | Denise Frasseto |
| Chief Strategy Officer | Stella Pirani |
| 媒介总监 | Luiza Camara Valente |
| 媒介总监 | Vitoria Soares |
| 媒介总监 | Caroline Gonçalves |
| 媒介总监 | Arthur Alvarenga |
| Strategist | Marcus Pesavento |
| Strategist | Luiz Miranda |
| PR | Andrea Assef |
| PR | Hellen Araujo |
| RTV | Maisa Delgado |
| RTV | Caroline Pivato |
| 制作公司 | MyMama Entertainment |
| 导演 | Urso Morto |
| 执行制片 | André Pinho |
| 执行制片 | Mayra Auad |
| 客户总监 | Pati Caldas |
| Coordination Director | João da Terra |
| Coordination Assistant | Juliana Sena |
| 摄影指导 | Urso Morto |
| Head of Production | Latino Melo |
| Line Producer | Michel Luz |
| Cast | Flavia Cocozza |
| Research | Ghost A/S |
| Research | Julia Pellizzer |
| 剪辑师 | Marcelo Vogelaar |
| Completion | Daniel Amaro |
| Completion | Murillo Moura |
| 后期制作 | Fernando Branco |
| Colorist | Lucas Campos Melo |
| 音效制作 | Carbono Sound Lab |
| 音乐制作人 | Zé Godoy |
| 音效设计公司 | Caio Zan |
| Coordination | Ligia Barros |
| Account Service | Gabi Takan |
| 广告经理 | Ricardo di Lazzaro |
| 广告经理 | Talita de Melo Costa |
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