| 标题 | Hopscotch |
| 广告公司 | McCann Athens |
| 广告战役 | Hopscotch |
| 广告主 | Friends of Social Pediatrics |
| 品牌 | Open Arms |
| Posted | 5月 2005 |
| 产品 | World peace day |
| 行业领域 | 慈善机构、基金、志愿者 |
| 广告口号 | The war is not a game |
| 剧情简介 | A 10-year-old boy has lost one leg and walks on crutches. An obvious casualty of war, he's doomed to "play hopscotch" for the rest of his life. |
| 哲学 | World Peace Day is to celebrate a DAY OF NO WAR. Wars all over this globe claim victims every day. A majority of those victims are innocent children who happen to be at the wrong place at the wrong time. The cruel image of a boy who lost a leg in a mine explosion with the sarcastic message of "he plays hopscotch every day" combine to create a memorable imprint in people's minds about wars and war victims. |
| 问题 | To commemorate the World Peace Day |
| 媒体类别 | 平面 |
| 市场 | 希腊 |
| 文案 | Maria Alexiou |
| 客户总监 | Christos Dokos |
| 客户总监 | Athena Micropoulou |
| 创意总监 | Anna Stilianaki |
| 文案 | Renato Tatas |
| 美术指导 | Noelle Zografou |
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