标题 | Pride |
广告公司 | Havas Düsseldorf (inactive) |
广告战役 | History repeats |
广告主 | Getty Images |
品牌 | Getty Images |
首次发布日期 | 2021 / 1 |
行业领域 | 媒体、出版物及制作 |
哲学 | We were briefed on an attention-grabbing campaign that raises target group awareness for the fact that Getty Images, apart from being of the world’s largest online providers of daily and contemporary stock images, also has an extremely large historical archive that goes back to the beginnings of photography. |
结果 | "History repeats itself" is not just a saying. And we're proving it with a bold online and offline campaign that puts current, unaltered Getty images in juxtaposition with historical ones that match visually and thematically. This effectively links the past with our present in a startling way - all while elegantly referring to Getty's historical archive. |
媒体类别 | 报纸 |
首席创意官 | Eric Schoeffler |
执行创意总监 | Nicolas Becker |
创意总监 | Walter Ziegler |
创意总监 | Michael Schoepf |
美术指导 | Christina Boag |
美术指导 | Bettina Herz |
Art Director/ Graphics | Timo Cremer |
Art Director/ Final Art | Lorine Hunt |
Copywriter | Daniel Boiu |
Copywriter | Alexander Catapano |
Account Director | Anna Grosskopf |
Account Director | Anna Berg |