BMO Bank - "Financial Fairness"

FCB Canada

FCB Canada Toronto, 加拿大

奖项

6369

该广告属于ACT Responsible项目展品

品牌: BMO Bank
国家: 加拿大

广告主: BMO

标题	Financial Fairness
Brief	Women grow up in a culture that tells them they are bad with money. They are constantly served the cultural narrative that women are reckless and incapable around finances. Is it any wonder that so many of them believe it? BMO has set out to fight gender bias in the financial system by addressing the root causes of women’s financial disempowerment.
广告公司	FCB Canada
广告战役	Remove gender bias from dictionaries
广告主	BMO
品牌	BMO Bank
Posted	12月 2020
行业领域	银行与金融服务、投资、证券服务
剧情简介	Women grow up in a culture that tells them they are bad with money. They are constantly served the cultural narrative that women are reckless and incapable around finances. Is it any wonder that so many of them believe it? BMO has set out to fight gender bias in the financial system by addressing the root causes of women’s financial disempowerment.
问题	BMO has a strong track record of championing the advancement of women – from the bank’s long-standing support of women entrepreneurs, to achieving 40% female leadership within the bank itself. In an industry that’s traditionally run by men, for men, BMO stands out as a bank that invests in women. BMO has set out to fight gender bias in the financial system by addressing the root causes of women’s financial disempowerment.
媒体类别	互动
制作公司	Untitled Films
剪辑公司	Rooster Post Production
后期制作	Alter Ego
首席创意官	Nancy Crimi-Lamanna
首席创意官	Jeff Hilts
集团创意总监	Andrew McPhee
集团创意总监	Jeremiah McNama
联合创意总监	Elma Karabegovic
文案	Shannon McCarroll
Broadcast Producer	Anne Marie Martignago
Chief Strategy Officer	Shelley Brown
客户企划	Eryn LeMesurier
Managing Director	Tracy Little
Group Account Director	Erin Howes
客户总监	Allison Lochhead
客户主管	Ali Gayowski
项目经理	Camille Vangroll
导演	Hubert Davis
执行制片	Peter Davis
Line Producer	Trudy Turner
摄影指导	Kiel Milligan
剪辑师	Michelle Czukar
执行制片	Samantha MacLaren
Colorist	Eric Whipp
Flame Artist	Darren Achim
音乐	Apollo
Music Director	Daenen Bramberger
音乐作曲家	Daenen Bramberger
执行制片	Tom Hutch
Casting	Shasta Lutz
Casting	Jigsaw Casting
媒介公司	Um