| 标题 | Footprints |
| 广告战役 | Footprints |
| 广告主 | Keep Sweden Tidy |
| 品牌 | Keep Sweden Tidy |
| Posted | 3月 2017 |
| 行业领域 | 环境与生态问题 |
| 剧情简介 | We have upgraded their graphic identity for the first time since 1962 using their well-known logotype as a carrier of all communication. Rather than being blunt and pointing out ”Do not litter!” we kindly ask visitors not to leave rubbish behind them. We have chosen a somewhat more poetic approach in order to match the feel of the visuals. Håll Sverige Rent translates to Keep Sweden Tidy and is an organisation founded in the 60:s. Håll Sverige Rent's task is to inform and educate people not to litter. The Summer campaign was aimed at visitors to Sweden as well as locals enjoying the rights to access sensitive nature and wilderness. |
| 媒体类别 | 平面 |
| 创意总监 | Björn Rietz |
| 文案 | Björn Rietz |
| 美术指导 | John Jacobson |
| 摄影师 | John Jacobson |
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