| 标题 | White Claw Lookbook |
| 广告公司 | VCCP US |
| 广告战役 | White Claw x TOMBOGO |
| 广告主 | White Claw Hard Seltzer |
| 品牌 | White Claw x TOMBOGO |
| Posted | 12月 2023 |
| 行业领域 | 含酒精类饮料 |
| 剧情简介 | Hard seltzer isn’t the first thing that comes to mind when we think of fashion and arts. Until now. White Claw is disrupting the fashion industry through a new partnership with TOMBOGO featuring an entire capsule collection. Developed in partnership with White Claw’s strategic and creative agency of record, VCCP US, as well as Edelman, Haworth, and Ten35, the collection drops today with a kick-off event at Maps Wynwood in tandem with one of Miami’s biggest weeks of the year. HighSnobiety facilitated the partnership. The activation will feature a pop-up art installation showcasing the capsule collection, a White Claw bar exclusively serving vodka, and a custom t-shirt station in a custom-branded venue. Denzel Curry, a Miami-born and raised rapper best known for his songs “Ultimate” and “Walkin,” will headline a performance at White Claw Mainstage. Each piece of the collection features custom can tabs in the White Claw brand flavors with logos placed on the corners. Contrast stitching incorporates White Claw’s famous color-coded tabs to pull together the core pieces, including pockets to specifically fit a White Claw can. The streetwear collection includes a button-down shirt, jacket, and pants. There will also be one of a kind pieces including a jeweled necklace, earrings and bracelet, as well as a belt made entirely out of can tabs. The launch comes on the heels of White Claw’s initial partnership with TOMBOGO to launch a CLAW bag during New York Fashion Week. |
| 媒体类别 | 平面 |
| 首席创意官 | Jed Grossman |
| Head of Account Management | Jordan Wood |
| 集团创意总监 | Gianmaria Schonlieb |
| 客户总监 | Xi Chen |
| 客户总监 | Allegra Dowding |
| Strategy Director | Luke Alexander-Gross |
| Design Director | John Olson |
| 客户经理 | Emily Inzero |
| 创意总监 | Nikki Mirsaeid |
| Chief Strategy Officer | Jonny Shaw |
| Strategy Director | Kenny Lloyd |
| Content Creator | Greer Hiltabidle |
| Content Creator | Madeleine Fournier |
| Designer | Dana Johnson |
| 客户总监 | Jacob Cochran |
| Brand Partnerships Director | Matthew Talomie |
| Strategy/Planning | Edelman |
| Marketing Director | Chelsea Nemec |
| Strategy/Planning | Ten35 |
| Senior Account Executive | Maya Gossett |
| 客户主管 | Marilyn Vazquez |
| Strategy/Planning | Haworth |
| 媒介总监 | Amanda Pederson |
More Work
SEE ALLGrab Life By The Claw
- 品牌:
- White Claw
- 广告公司:
- VCCP US
Lookbook 9
- 品牌:
- White Claw x TOMBOGO
- 广告公司:
- VCCP US
Lookbook 8
- 品牌:
- White Claw x TOMBOGO
- 广告公司:
- VCCP US
Lookbook 7
- 品牌:
- White Claw x TOMBOGO
- 广告公司:
- VCCP US
Lookbook 6
- 品牌:
- White Claw x TOMBOGO
- 广告公司:
- VCCP US
Lookbook 5
- 品牌:
- White Claw x TOMBOGO
- 广告公司:
- VCCP US
Lookbook 4
- 品牌:
- White Claw x TOMBOGO
- 广告公司:
- VCCP US