Benjamin Dessagne
Creative Director at CLM BBDO
Paris, 法国
标题Pinball Park A
广告公司
广告战役 Pinball Park
广告主 Ford Motor Company
品牌 Ford
Posted5月 2013
行业领域 汽车
剧情简介 The French see Ford as a quiet brand has nothing interesting to offer. We wanted to prove them wrong and show the more unexpected side of Ford by showcasing its remarkable Active Park Assist technology. So we installed a 3-floor high pinball machine over a free parking space programmed to react as pinball bumpers. Hidden cameras then captured some of the worst examples of parking in the world. The worst driver then got a chance to try a Ford equipped with Active Park Assist. YouTube views have so far exceeded 1million.
媒体类别 Branded Content
长度
文案
美术指导
制作公司
广告公司制片
广告公司制片
Graphic Designer

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