标题 | Allyson Felix |
广告公司 | 180 Amsterdam |
广告战役 | Gold Is Never A Given (print/online) - adidas |
广告主 | adidas |
品牌 | adidas |
Posted | 8月 2008 |
行业领域 | 服装、时装和鞋类 |
广告口号 | Impossible is Nothing |
剧情简介 | To celebrate the start of the 2008 Olympic Games adidas and 180 Amsterdam (180\TBWA) have created a global print campaign called Gold is never a Given featuring Olympic favourites Tyson Gay, Allyson Felix, Veronica Campbell-Brown, Jeremy Wariner, Yelena Isinbayeva and Haile Gebrselassie. In February 2008, these six adidas athletes flew to Beijing six months before the Olympic Games began. Why? Because as gold medal favorites they knew winning is never guaranteed. Thats why they were there in sub 0o temperatures training and familiarizing themselves with the host city. adidas and 180 Amsterdam went there to capture it. The results are twelve iconic executions of the athletes in training. GOLD IS NEVER A GIVEN |
媒体类别 | 平面 |
摄影师 | Gus Powell |
制作公司 | 2D Photo Productions |
Art Buyer | Kristina Floren |
Artist | Emile Wilmer |
项目经理 | Piers Bebbington |
Print Producer | Marlon Lee |
Print Producer | David Corfield |
客户企划 | Andy Edwards |
客户经理 | Caroline Britt |
Business Director | Geoff Coyle |
Graphic Designer | Emile Wilmer |
文案 | Carlos Furnari |
美术指导 | Paulo Martins |
创意总监 | Carlos Furnari |
创意总监 | Paulo Martins |
创意总监 | Dean Maryon |
Marketing Director | Kieran Riley |