Camilo Rojas
执行制片 at Wonderful Productions
Buenos Aires, 阿根廷
标题PeaceCamo
广告公司
广告战役 PeaceCamo
广告主 The Lebanese Army
品牌 The Lebanese Army
首次发布日期 2020 / 8
行业领域 政府、军队及警察招募
剧情简介 Lebanon’s history since independence has been marked by many alternating periods of stability and turmoil, both political and natural. The Lebanese Army has lived by its motto of Honor, Sacrifice and Loyalty through thick and thin of what the country has been through. To commemorate its 75th anniversary, the Lebanese Army wanted to remind people that it is always up to the most difficult missions, committed to serving, protecting and caring for Lebanon and its great people.We decided to transform the army’s camouflage pattern from a symbol of war to that of peace and love. Introducing ‘The Peace Camo’: A new camouflage that showcases messages of peace, unity and love through patterns inspired from real-life moments of Lebanese people and army solidarity. We created new camouflage patterns with illustrations of people embracing, kids playing, couple holding hands and generations coming together. With PeaceCamo, we repurposed the camouflage’s objective to tell the people that the army exists to protect and serve them. We made a symbol of war into an icon of peace while still serving its purpose of camouflaging. An interdisciplinary team of textile engineers, graphic designers, illustrators, tailors and army uniform producers came together to combine the fabric and pattern and bring the PeaceCamo uniforms to life.
媒体类别 Integrated Media/360 Activation
长度
首席创意官
执行创意总监
文案
美术指导
创意总监
文案
美术指导
美术指导
插图画家
动作设计
Head of Production
广告公司制片
广告公司制片
Communications Director
Group Account Director
制作公司
制片
制片
制片
导演
导演
插图画家
音乐作曲家

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