| 标题 | Become who you want |
| 标题 (原始语言) | Devenez qui vous voulez (VA) |
| 广告公司 | DDB Paris |
| 广告战役 | Become who you want - 4G |
| 广告主 | Bouygues Télécom |
| 品牌 | 4G Bouygues Telecom |
| 首次发布日期 | 2013 |
| 行业领域 | 电信服务 |
| 剧情简介 | When Bouygues Telecom decided to launch the largest 4G network in France, DDB did not want to speak about speed but to demonstrate the real impact of the power of 4G. The “Become” manifesto is a tribute to all that we can now do, no matter who or where we are.Bringing a new dimension to its identity, in a market mainly focused on price and functional value of products and services, Bouygues Telecom claims its leadership and raise its ambition up to the revolutionary 4G technology and its impact on people lives and society. Still, despite its sense of newness, the campaign stays true to the brand’s values and constant commitment to widening access to new technologies and freeing consumer usages. That’s the meaning of the new base line: “Bouygues Telecom, le progrès vous appartient (progress is yours)”. |
| 媒体类别 | 影视 |
| 长度 | |
| 客户经理 | Vincent Leorat |
| 客户经理 | Anne Dauvé |
| 客户经理 | Macha Alfandary |
| 客户经理 | Julie Garguillo |
| 客户经理 | Marine Hakim |
| 客户主管 | Jean-Michel Stassart |
| 客户主管 | Laurence Larvor |
| 客户主管 | Olivia Dujardin |
| 客户主管 | Ingrid Mazzoni |
| 客户主管 | Cynthia Ramirez |
| 客户主管 | Audrey Longuet |
| 客户主管 | Bérengère Barrau |
| 执行创意总监 | Alexander Kalchev |
| 创意总监 | Alexandre Hervé |
| 广告公司制片 | Sophie Mégrous |
| 广告公司制片 | Catherine Guiol |
| 制作 | Carnibird |
| 制片 | Sam Fontaine |
| 导演 | Samir Mallal |
| 摄像师 | Rodrigo Prieto |
| 后期制作 | Mikros Image |
| 音效制作 | THE Sound Production |
| 音乐 | Killers |
More Work
SEE ALLMax It 5
- 品牌:
- Max It
- 广告公司:
- Publicis Conseil
Max It 4
- 品牌:
- Max It
- 广告公司:
- Publicis Conseil
Max It 3
- 品牌:
- Max It
- 广告公司:
- Publicis Conseil
Max It 2
- 品牌:
- Max It
- 广告公司:
- Publicis Conseil
Max It 1
- 品牌:
- Max It
- 广告公司:
- Publicis Conseil
Max It
- 品牌:
- Max It
- 广告公司:
- Publicis Conseil
Voyez la vie en grand avec le nouvel iPhone 15 Pro Max et la reprise Orange
- 品牌:
- Orange X Apple
- 广告公司:
- Publicis Conseil
Beach
- 品牌:
- Orange
- 广告公司:
- Publicis Conseil