| 标题 | Secret Race Battle |
| 广告公司 | Muse |
| 广告战役 | Secret Race Battle |
| 广告主 | Mattel, Inc. |
| 品牌 | Hot Wheels |
| 首次发布日期 | 2011 / 3 |
| 行业领域 | 玩具与游戏 |
| 剧情简介 | On Thursday March 10, Hot Wheels™ lit up Circular Quay, showcasing groundbreaking 3D projection technology at Customs House in Sydney, Australia. In a spine tingling show, the notorious Hot Wheels™ Skull Racers shattered the facade of Customs House as they competed in the ultimate speed racing battle |
| 哲学 | Brought to life by international digital advertising agency Muse Amsterdam, in collaboration with PostPanic and BeamSystems, the projection featured footage of the world’s fastest vehicles in a stunt ridden challenge, travelling through the Customs House facade and into a fantasy world. Hot Wheels fans, young and old, were kept on the edge of their seats as the racers smashed their way through one of Sydney’s most historic buildings. |
| 媒体类别 | 户外广告 |
| 广告经理 | Amanda Allegos |
| 广告经理 | Ben Caddy |
| Client Services Director | Michael Littaur |
| Project Manager | Bert-Jan Strating |
| Project Manager | Wouter Donker |
| 创意总监 | Sander Ejlenberg |
| 美术指导 | Philia Beroud |
| Design | Magnus Löwing |
| Design | Elano Collaco do Monte Texeira |
| Strategy | Karlijn van den Berg |
| 制作公司 | PostPanic |
| 导演 | Justin Blyth |
| 导演 | Chris Staves |
| 导演 | Mischa Rosema |
| 音效设计公司 | MassivMusic |
| Technical Supervision & Play-out | BeamSystems |
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