| 标题 | Vandal |
| 广告公司 | Fallon |
| 广告战役 | Fabia Launch - Skoda |
| 广告主 | Volkswagen |
| 品牌 | Skoda |
| Posted | 10月 2000 |
| 产品 | Fabia |
| 行业领域 | 轿车 |
| 广告口号 | It's A Skoda, Honest. |
| 剧情简介 | Form part of an advertising initiative to challenge and change entrenched perceptions of the Skoda brand as a bit of a joke. |
| 哲学 | The repositioning that accompanied the launch of the Fabia in March 2000 challenged that prejudice head-on and reduced marque rejection from 60% to 42%. UK sales have since grown by 64% dramatically outstripping other markets, with the same model mix; £15 million of marketing spend is estimated to have returned £37 million of profits |
| 问题 | Skoda jokes were so entrenched in British culture that, despite the brands acquisition by VW in 1991, radical product improvements had continued to fall on deaf ears. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 英国 |
| 创意总监 | Richard Flintham |
| 美术指导 | Richard Flintham |
| 创意总监 | Andy McLeod |
| 文案 | Andy McLeod |
| 广告公司制片 | Kirsty Burns |
| 制作公司 | Harry Nash |
| 导演 | Fredrik Bond |
| 摄影师 | Karl Oskarrsson |
| 制作公司制片 | Helen Williams |
| 导演 | Lenard Dorfman |
| 广告经理 | Chris Hawken |
| Managing Director | Laurence Green |
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