| 标题 | Hall of Fame |
| 广告公司 | Elite Media |
| 广告战役 | Grati2ude |
| 广告主 | American Family Insurance |
| 品牌 | American Family Insurance |
| 首次发布日期 | 2022 / 8 |
| 行业领域 | 保险 |
| 哲学 | American Family Insurance is one of the associate sponsors of the documentary series “The Captain,” profiling Derek Jeter’s life and career on and off the baseball field. As part of its sponsorship, American Family is airing a series of commemorative spots that depict Jeter traveling back in time to thank many of the important people in his life who helped him achieve his baseball dreams. The campaign is called “Grati2ude” and, as Jeter remarks at the end of each film, “With the right support, any dream is possible.” The films were created by American Family’s multicultural agency, Elite Media, in collaboration with ESPN’s Creative Works. The intent was to create custom content that authentically complements the documentary — with footage that feels like a flashback, as though we’ve gone back in time with Derek as he celebrates those who protected his possibility. Since 2016, American Family has partnered with Derek Jeter, with Jeter serving as a brand ambassador in his commitment to protecting the pursuit of dreams and empowering the community. |
| 媒体类别 | 电视 |
| 长度 | |
| 广告经理 | Elicia Azali |
| Chief Marketing Officer (CMO) | Sherina Smith |
| 广告经理 | Ann X Poulose |
| 广告经理 | Lindsey Maier |
| 广告经理 | Scott Von Rueden |
| 广告经理 | Tracy Siemion |
| 广告经理 | John Valadez |
| 首席创意官 | Christopher Crawford |
| Creative Lead | Jindai Joseph |
| 美术指导 | Mo Alsadi |
| Project Coordinator | Jackie Crockwell |
| 执行制片 | JD Williams |
| Engagement Director | Steve Centrillo |
| 客户总监 | Charles Wiggins Hall |
| 制作公司 | ESPN CreativeWorks |
| 创意总监 | Jamie Overkamp |
| 联合创意总监 | Kim Salatino |
| 创意总监 | Ira Fritz |
| Senior Director Agency Production | Kyle Wright |
| 制片 | Karen Frank |
| Post Production Content Producer | Jeremy Anderson |
| Senior Manager Client Activation | Colin Ryan |
| Vice President (VP) | Carrie Brzezinski-Hsu |
| VP Agency Production | Anthony Nelson |
| VP Creative Development & Ad Integration | Jay Marrotte |
| Business Operations Manager | Leigh Ciffone |
| 媒介公司 | Publicis Media |
| SVP Media Director | Jon Jarog |
| VP, Sport & Entertainment | Adrian Sutherland |
| Associate Director | Megan Garcia |
More Work
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- 广告公司:
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- 广告公司:
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- 广告公司:
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- 品牌:
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- 广告公司:
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Voting: Citizens/Criminals
- 品牌:
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- 广告公司:
- BBDO New York