标题 | World's Largest Coupon |
广告公司 | David&Goliath |
广告战役 | Legendary |
广告主 | Jack in the Box Inc. |
品牌 | Jack in the Box |
首次发布日期 | 2015 / 3 |
行业领域 | 餐馆与快餐 |
剧情简介 | The massive buy one get one free (BOGO) coupon – 80-ft. by 25-ft – was carried by fans through the streets of Hollywood toward their final destination: Jack in the Box. Jack was there to support the group on their mission. Due to its enormous size, the only way to redeem the coupon was to walk it through the drive thru. GUINNESS WORLD RECORDS was there to witness and confirm the redemption. They measured the coupon and verified that at 2,000 square feet, it had shattered the world record, making it the world’s Largest coupon – officially. Because a legendary burger deserves a legendary coupon. Afterwards there was a celebration at the W Hotel Hollywood. Fans witnessed the coupon being raised onto the side of the hotel for display and enjoyed free Buttery Jack burgers from a food truck, jammed along with a DJ, and took selfies in front of the building-sized coupon. Even Jack was there for photo ops. What makes these photos so unique and newsworthy is that a photo of this coupon can be redeemed in-store at any participating Jack in the Box nationwide, just like a printed, paper coupon. Not to mention, you can also share the deal with anyone through any social media channel using #WorldsLargetCoupon. |
媒体类别 | 促销与事件 |
长度 | |
集团创意总监 | Ben Purcell |
Line Producer | Mark Hall |
Founder & Chairman | David Angelo |
集团创意总监 | Steve Yee |
Director of Broadcast | Paul Albanese |
Group Account Director | Michele Tebbe |
首席创意官 | Colin Jeffrey |
剪辑公司 | Spinach Los Angeles |
CMO & SVP Menu Innovation & Execution | Keith Guilbault |
VP Menu Strategy & Innovation | Iwona Alter |
Communications Manager | Lauren Ohlsson |
Director of Innovation & Social Engagement | Jen Kennedy |
Innovation Project Manager | Mikim Luu |
Social Media Manager | Rah Mahtani |
Senior Art Director | Robert Casillas |
Senior Copywriter | Courtney Pulver |
Director of Print Services | Meredith Walsh |
客户总监 | Frith Dabkowski |
Account Coordinator | Kristina Papillion |
Senior Project Manager | Lila Anton |
PR Agency | MWW Group |
Founder & CEO | Michael Kempner |
EVP and General Manager, Western Region | JP Schuerman |
制作公司 | Grandesign |
执行制片 | Bob Ridgeway |
Line Producer | Thomas Campbell |
Sales Representative | Aileen Shaw |
Printer of Coupon | BP Graphics |
Managing Director / Editor | Adam Bright |
Cinematographer | Art Castle |
制片 | Jonathan Carpio |