标题 | Great Brits |
广告公司 | krow Communications |
广告战役 | Great Brits |
广告主 | DFS |
品牌 | DFS |
首次发布日期 | 2016 / 8 |
行业领域 | 家用电器、家具及园艺工具 |
剧情简介 | the film cuts between the three athletes going through their rigorous training regimes and the DFS craftsmen and women who are hard at work in DFS’ own Lincoln House Workshop, Derbyshire. There is a synergy between the athletes’ and craftspeople’s actions; both look heroic and are beautifully shot in a moody atmosphere to create a stunning and slick sporting brand film. The ad ends on a young supporter cheering on the team from the Britannia sofa at home. |
哲学 | Throughout the Rio Olympics, DFS are promoting their official Team GB partnership and celebrating the hard work that goes into getting to the top of your game. The brand film, created by krow, heroes DFS’ three Team GB ambassadors: cyclist, Laura Trott; gymnast, Max Whitlock and swimmer, Adam Peaty as well as some of DFS’ own craftspeople. It shines a light on British quality manufacturing by announcing that DFS have been awarded a British Standard for the strength and durability of their sofas and by featuring their Britannia, ‘Great British Sofa’, which is inspired by the best of British design, materials and workmanship and made especially for Team GB. |
媒体类别 | 电视 |
长度 | |
剪辑公司 | Big Buoy |
音效设计公司 | Jungle Studios |
音乐 | Finger Music |
制作公司 | Outsider |
后期制作 | The Mill London |
执行创意总监 | Nick Hastings |
创意总监 | Darryl George |
创意总监 | Jon Mitchell |
客户企划 | Aileen Ross |
Business Director | Blake Armstrong |
客户总监 | Felicity Pelly |
客户主管 | Camilla Renny-Smith |
Head of TV | Emma Rookledge |
广告公司制片 | Davina Hickson |
导演 | Pedro Romhanyi |
制作公司制片 | Gareth Francis |
摄影指导 | Tat Radcliffe |
摄影指导 | Ray Coates |
剪辑师 | Sam Bould |
后期制作 | Richard Hawkins |
Colorist | James Bamford |
Sound Designer | Owen Griffiths |
广告公司制片 | Kate Bailey |