| 标题 | History Channel |
| 广告公司 |
Brainchild Creative
|
| 广告战役 |
Long Now Museum - The Long Now Foundation
|
| 广告主 |
The Long Now Foundation
|
| 品牌 |
Long Now Museum & Store
|
| Posted | 5月 2007 |
| 行业领域 | 博物馆与古迹
|
| 广告口号 | Think Ahead |
| 剧情简介 | The Long Now Museum is the world's first exhibit dedicated to the next 10,000 years. Our goal was to build awareness and retail traffic. |
| 哲学 | Our strategy was to get people to think how a museum with such a long range perspective would differ - in interesting ways - from other displays geared to the past. Moreover, do so in a way that builds on the retail footprint of the facility, capturing greater share of attention from passing tourists. |
| 问题
| New museum, virtually zero awareness, very competitive environment for this kind of facility. |
| 结果 | Instant spike in people coming into the museum. Actual retail results in the store pending. |
| 媒体类别 |
平面
|
| 市场 | 美国 |
| 摄影师 |
Rolfe Horne
|
| 客户总监 |
Deborah Loeb
|
| 创意总监 |
jef Loeb
|
| 文案 |
jef Loeb
|
| 摄影师 |
Curtis Meyers
|
| 美术指导 |
David Swope
|
| 制作公司 |
Rapid
|
