| 标题 | Paywall Down (112s) |
| Brief | Paywall Down is an unprecedented action in partnership with the largest communication group in Brazil to take down all paywalls for articles about harassment. Investment in advertising has turned into investment in information.L'Oréal Paris paid to tear down all paywalls so the entire population would have free access to all stories about harassment.Information circulates freely to combat fake news and educate the population against the growing harassment culture in the country.An idea that served Brazil in this context but that can serve the world with different themes. |
| 广告公司 | WMcCann |
| 广告战役 | Paywall Down |
| 广告主 | L'Oréal |
| 品牌 | L'Oréal |
| Posted | 11月 2022 |
| 行业领域 | 卫生及个人护理产品 |
| 剧情简介 | Paywall Down is an unprecedented action in partnership with the largest communication group in Brazil to take down all paywalls for articles about harassment. Investment in advertising has turned into investment in information.L'Oréal Paris paid to tear down all paywalls so the entire population would have free access to all stories about harassment.Information circulates freely to combat fake news and educate the population against the growing harassment culture in the country.An idea that served Brazil in this context but that can serve the world with different themes. |
| 媒体类别 | 互动 |
| Executive Chairman | Hugo Rodrigues |
| Chief Executive Officer (CEO) | André França |
| CCO | Mariana Sá |
| Executive VP | Marcio Borges |
| 创意总监 | Ricardo Weitsman |
| 联合创意总监 | João Resende |
| 美术指导 | Bruno Mukai |
| 美术指导 | Ana Rocha |
| 文案 | Andrea Lobato |
| 文案 | Humberto Nogueira |
| 文案 | Igor Pontes |