| 标题 | #theothersoundofthesea |
| 广告公司 | Ogilvy Spain |
| 广告战役 | #theothersoundofthesea |
| 广告主 | Comisión Española de Ayuda al Refugiado |
| 品牌 | Comisión Española de Ayuda al Refugiado |
| 首次发布日期 | 2019 / 2 |
| 行业领域 | 种族、族裔、民族及残障意识 |
| 广告口号 | #theothersoundofthesea |
| 剧情简介 | The sound of the sea transmits tranquility and enjoyment. On the other hand, for those who have risked their lives in the place of poverty or war, the sea sounds very different. We want this other sound to be heard, because we have created some very special snails with which you can not hear the sound of the waves, but real stories of people who have survived the journey by sea to Europe. We have left these conch shells on several Spanish beaches. We have also created some digital conchshells, so that everyone can hear the complete stories of these migrants and refugees, through the hashtag #ElOtroSonidodelMar. Digital advertisement created by Ogilvy, Spain for CEAR, within the category: Public Interest, NGO. |
| 媒体类别 | 互动 |
| 长度 | |
| General Creative Director | Paulo Arêas |
| 创意总监 | Juan Pedro Moreno |
| 文案 | María Tormo |
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