标题 | Re-reborn |
广告公司 | FCB Brasil |
广告战役 | Re-reborn |
广告主 | Clube de Criação de SP |
品牌 | Clube de Criação |
首次发布日期 | 2018 |
行业领域 | 广告公司 |
剧情简介 | Technology and creativity evolve at a dizzying pace. So how to promote the Brazilian Creative Club Festival in a way that was truly new? With an idea that changes like the world: every second. An exclusive algorithm turned every aspect of the campaign into a mutating one: logo, tagline, colours and typography. The result was nine different live posters; each version of them could be seen only once, during a campaign that never repeated itself. |
媒体类别 | 案例研究 |
Advertising Agency | FCB Brasil |
Design Agency | FCB Brasil |
Chief Creative Director | Joanna Monteiro |
执行创意总监 | Fabio Simoes |
创意总监 | Romero Cavalcanti |
文案 | Sofia Calvit |
文案 | Nikola Salim |
美术指导 | Rafael Beretta |
美术指导 | Juliana Utsch |
美术指导 | Yan Esteves |
制作公司 | Saigon Filmes |
制作公司 | Saigon |
导演 | Silvio Cunha |
制作公司制片 | Marcelo Altschuler |
广告公司制片 | Charles Nobili |
广告公司制片 | Ricardo Magozo |
广告公司制片 | Pedro Lazzuri |
Creative technologist | Marcio Bueno |
Creative technologist | Victor Odo |
客户经理 | Elton Longhi |
客户经理 | Pedro Fuhrer |
客户经理 | Vanessa Hannud |
客户经理 | Isabel Lunardelli |
媒介总监 | Fábio Freitas |
媒介总监 | Vinicius Loschiavo |
项目经理 | Suelen Mariano |