| 标题 | Through your eyes |
| Brief | Every year in Argentina around 3,000 people are registered on the waiting list for a corneal transplant. That is because there are several pathologies that can affect the cornea, and cause loss of vision. The problem is that the lack of donors makes it impossible to transplant everyone who needs it. That is why we made a campaign to generate a paradigm shift and to empathize with the other."Through your eyes" is a campaign to make people experience in the shoes of someone who needs a corneal transplant. We created a music video that could only be seen with the help of someone else's eyes. We developed a website that only plays the video if you are pointing your mobile camera at someone else's eyes. In that way, conceptually, they were donating you their eyes so you can see it. |
| 广告公司 | VML (formerly WT) |
| 广告战役 | Through Your Eyes |
| 广告主 | INCUCAI |
| 品牌 | INCUCAI x Sony Music |
| Posted | 12月 2020 |
| 行业领域 | 媒体、出版物及制作 |
| 剧情简介 | Every year in Argentina around 3,000 people are registered on the waiting list for a corneal transplant. That is because there are several pathologies that can affect the cornea, and cause loss of vision. The problem is that the lack of donors makes it impossible to transplant everyone who needs it. That is why we made a campaign to generate a paradigm shift and to empathize with the other."Through your eyes" is a campaign to make people experience in the shoes of someone who needs a corneal transplant. We created a music video that could only be seen with the help of someone else's eyes. We developed a website that only plays the video if you are pointing your mobile camera at someone else's eyes. In that way, conceptually, they were donating you their eyes so you can see it. |
| 媒体类别 | 手机广告 |
| Regional Chief Creative Officer | Dany Minaker |
| Regional Chief Creative Officer | Patán Tarazaga |
| 创意总监 | juan ignacio calvo |
| 创意总监 | juan ignacio calvo |
| 创意总监 | Matias Martty |
| 文案 | Nicolas De Michele |
| 创意总监 | Matias Martty |
| 美术指导 | Francisco Cerutti |
| 设计师 | Federico Alfonso |
| 文案 | Nicolas De Michele |
| 美术指导 | Francisco Cerutti |
| Head of Production | Maite Orlievsky |
| 美术指导 | Francisco Cerutti |
| 设计师 | Federico Alfonso |
| Social Media Strategy | Gabriela Gardini |
| 设计师 | Federico Alfonso |
| Head of Production | Maite Orlievsky |
| 客户总监 | Carolina Graziano |
| Head of Production | Maite Orlievsky |
| Social Media Strategy | Gabriela Gardini |
| 客户总监 | Sofi Amestoy |
| Social Media Strategy | Gabriela Gardini |
| 客户总监 | Carolina Graziano |
| Technology Director | Mercedes Aizawa |
| 客户总监 | Carolina Graziano |
| 客户总监 | Sofi Amestoy |
| Technical Lead | Javier Corra |
| 客户总监 | Sofi Amestoy |
| Developer | Pablo Mendoza |
| Technology Director | Mercedes Aizawa |
| Project Manager Lead | Bárbara Laffue |
| Technology Director | Mercedes Aizawa |
| Technical Lead | Javier Corra |
| 项目经理 | Julián Leonetti |
| Technical Lead | Javier Corra |
| Developer | Pablo Mendoza |
| Qa Team | P. Lopez Reyes |
| Developer | Pablo Mendoza |
| Project Manager Lead | Bárbara Laffue |
| Qa Team | J. Laurito |
| Project Manager Lead | Bárbara Laffue |
| 项目经理 | Julián Leonetti |
| Communications Director | Roxana Fontana |
| 项目经理 | Julián Leonetti |
| Public Relations | Ale Routurou |
| Qa Team | P. Lopez Reyes |
| Qa Team | P. Lopez Reyes |
| Public Relations | Pablo Rabotnikof |
| Qa Team | J. Laurito |
| Qa Team | J. Laurito |
| Digital Marketing Director | Anibal Marquez |
| Communications Director | Roxana Fontana |
| Communications Director | Roxana Fontana |
| Managing Director | Damian Amato |
| Public Relations | Ale Routurou |
| Public Relations | Ale Routurou |
| Managing Director | Agustin Sarricchio |
| Public Relations | Pablo Rabotnikof |
| Public Relations | Pablo Rabotnikof |
| PR Agency | AdverPR |
| Digital Marketing Director | Anibal Marquez |
| Digital Marketing Director | Anibal Marquez |
| PR Director | Natalia Rodoni |
| Managing Director | Damian Amato |
| Managing Director | Damian Amato |
| PR Account Director | Silvina Caballero |
| Managing Director | Agustin Sarricchio |
| Managing Director | Agustin Sarricchio |
| 制作公司 | The Movement |
| PR Agency | AdverPR |
| PR Agency | AdverPR |
| 导演 | Renderpanic |
| PR Director | Natalia Rodoni |
| PR Director | Natalia Rodoni |
| 导演 | AGUSTIN ALBERDI |
| PR Account Director | Silvina Caballero |
| 执行制片 | Juan Manuel Cuervo |
| PR Account Director | Silvina Caballero |
| Filter Design | Tomas Tokkyto Posse |
| 制作公司 | The Movement |
| 制作公司 | The Movement |
| Social Media Agency | Media Lab |
| 导演 | Renderpanic |
| 导演 | Renderpanic |
| 导演 | AGUSTIN ALBERDI |
| 导演 | AGUSTIN ALBERDI |
| 执行制片 | Juan Manuel Cuervo |
| 执行制片 | Juan Manuel Cuervo |
| Filter Design | Tomas Tokkyto Posse |
| Filter Design | Tomas Tokkyto Posse |
| Social Media Agency | Media Lab |
| Social Media Agency | Media Lab |