| 标题 | Stadium |
| 标题 (原始语言) | Stadion |
| 广告公司 | RTS Rieger Team Werbeagentur GmbH |
| 广告战役 | Baustahlgewebe Structural Steel |
| 广告主 | Baustahlgewebe |
| 品牌 | Baustahlgewebe |
| Posted | 5月 2005 |
| 产品 | Structural Steel |
| 行业领域 | 建筑与土木工程 |
| 广告口号 | Soul of concrete |
| 广告口号 (原始语言) | Die Seele des Betons |
| 剧情简介 | The ads show the products of Baustahlgewebe (structural steel) which are normally hidden away in building and rise structural steel to stardom |
| 哲学 | The image campaign aims at positioning the company as the "soul of concrete" in two ways. Firstly the slogan refers to the products of Baustahlgewebe which bring an added value to concrete. Secondly the company itself is the "good soul" for concrete as it promotes his building material and puts it ahead of alternative building materials. |
| 媒体类别 | 平面 |
| 市场 | 德国 |
| 创意总监 | Boris Pollig |
| 文案 | Alexandra Simmen |
| 文案 | Martin Uhl |
| 摄影师 | Michael Schnabel |