| 标题 | THE LAST AD |
| Brief | ZEISS puts a smile back on the face of eyeglass wearersThe problem of glasses fogging up is most noticeable and most annoying on public transport. Fogging makes the journey on public transport unbearable for eyeglass wearers. It is when they are faced with the problem that eyeglass wearers need to be adressed and challenged and provided with the solution.Detailed and humorous messages invade metro stations and train stations to make people smile in a context and situation that do not necessarily lend themselves to it. A simple, impactful and contextualised poster campaign highlights the Anti-Fog Kit and its usefulness for all eyeglass wearers.The creation allows : to focus on the product, central to the campaign, to have a strong visual impact, and to multiply the hooks to create a real saga adapted to the poster context. |
| 广告公司 | DENTSU CREATIVE |
| 广告战役 | THE ANTI-FOG KIT |
| 广告主 | Zeiss Vision Care |
| 品牌 | Zeiss |
| Posted | 11月 2022 |
| 行业领域 | 眼镜 |
| 剧情简介 | ZEISS Vision Care (Carl ZEISS - Germany - 1846) is one of the world's leading manufacturers of spectacle lenses and ophthalmic instruments. Zeiss is recognized as an expert in visual health.The COVID-19 health crisis forced people to wear masks. 76% of French people wear glasses and suffer from fogging up their lenses. an opportunity for ZEISS which offers an effective solution: the anti-fog kit. Successfully launched start of 2021, relaunch was inevitable at the end of the year. |
| 媒体类别 | Billboard |
| 执行创意总监 | Sébastien Zanini |
| 美术指导 | Julien Milan |
| 文案 | Damien Liot |
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