标题 | Kevin |
广告公司 | TBWA\Chiat\Day Los Angeles |
广告战役 | Everyday Athlete - Gatorade G2 |
广告主 | Stokely-Van Camp, Inc |
品牌 | Gatorade |
Posted | 3月 2009 |
产品 | G2 |
行业领域 | 非酒精类饮料 |
广告口号 | LESS CALORIES FOR MORE ATHLETES |
剧情简介 | The Gatorade Company debuted the first of three new television spots as part of its national G2 Everyday Athlete Campaign, celebrating an everyday athlete who turned to sport to overcome tough times in this economy. |
哲学 | Gatorade has launched a comprehensive marketing campaign designed to appeal to a broader range of athletes beyond the traditional sidelines. The G2 Everyday Athlete Search, part of the new G campaign, is a call to action for all active people, not only to think about the Gatorade brand in new and exciting ways, but also to search for compelling ways they can challenge themselves to achieve while promoting the low-calorie benefit of the beverage with a tagline of Less Calories for More Athletes. |
问题 | The first television spot of the campaign highlights the NBAs Kevin Garnett alongside an everyday athlete of the same first name. Kevin Crowe, of Sherman Oaks, Calif., overcame the misfortune of being laid off twice in one year by turning to swimming to preserve and conquer each day. |
媒体类别 | 电视 |
长度 | |
Global Director of Media Arts | Lee Clow |
集团创意总监 | Jimmy Smith |
执行创意总监 | Rob Schwartz |
联合创意总监 | Jayanta Jenkins |
美术指导 | Brent Anderson |
文案 | Steve Howard |
客户总监 | Brynn Bardacke |
Management Supervisor | Jiah Choi |
客户主管 | Adam Bersin |
Group Planning Director | Scott MacMaster |
广告公司制片 | Dave Hoogenakker |
广告公司执行制片 | Sarah Patterson |
广告公司制片助理 | Tim Newfang |
Business Affairs Manager | Abilino Guillermo |
Business Director | Linda Daubson |
导演 | Dave Meyers |
制作公司制片 | Derek Roberto |
剪辑师 | Chris David |
剪辑公司 | 89 Editorial |
后期制作 | The Mill LA |
制作公司制片 | Lee Pavey |
制片 | Michael Jurasits |
音乐 | Human Worldwide |
音效设计公司 | Lime Studios |
制作公司 | RadicalMedia |