| 标题 | Mistletoe |
| 广告公司 | McCann Bristol |
| 广告战役 | Refuge Reversible Poem |
| 广告主 | Refuge |
| 品牌 | Refuge |
| 首次发布日期 | 2018 / 12 |
| 行业领域 | 慈善机构、基金、志愿者 |
| 剧情简介 | This campaign addresses the rise in domestic abuse at Christmas. Abusive relationships rarely start out bad. At some point, they turn. These ‘reversible’ poems dramatize that turning point. Read from top to bottom they present a cosy, loving relationship. But when read from bottom to top, they reveal the horrific undercurrent of abuse. Print advertisement created by McCann, United Kingdom for Refuge, within the category: Public Interest, NGO. |
| 哲学 | Mum’s laid out our best white tablecloth A splash of warm claret infuses Dad’s traditional punch Then, on cue... Mum starts humming ‘Silent Night’ As she unpacks crackers to snap with us We wait for Father Christmas (now read from bottom to top) If your partner turns on you, turn to us. refuge.org.uk |
| 媒体类别 | 平面 |
| 制作公司 | Another Film Company |
| 集团创意总监 | Jon Elsom |
| 美术指导 | Ken Sara |
| Senior Copywriter | Zane Radcliffe |
| 导演 | Steve Reeves |
| 制片 | Tim Marshall |
| 广告公司制片 | Amanda Lowit |
| 广告公司制片 | Jade Mullem |
| VFX/Post Production | CherryCherry |
More Work
SEE ALLFamily
- 品牌:
- Thatchers Cider
- 广告公司:
- McCann Bristol
Remembering my father
- 品牌:
- Refuge
- 广告公司:
- McCann Bristol
Auld Lang Syne
- 品牌:
- Refuge
- 广告公司:
- McCann Bristol
Chritmas Eve
- 品牌:
- Refuge
- 广告公司:
- McCann Bristol
Auld Lang Syne
- 品牌:
- Refuge
- 广告公司:
- McCann Bristol
Mistletoe
- 品牌:
- Refuge
- 广告公司:
- McCann Bristol
Careless Driver
- 品牌:
- esure
- 广告公司:
- MullenLowe UK
Rocket
- 品牌:
- Hoverspeed
- 广告公司:
- MullenLowe UK
Thoughts
- 品牌:
- Childline
- 广告公司:
- MullenLowe UK