| 标题 | You Need To Be Here |
| 广告公司 | Slack Barshinger |
| 广告战役 | You Need To Be Here |
| 广告主 | PMMI |
| 品牌 | PackExpo |
| Posted | 3月 2005 |
| 产品 | Trade Show |
| 行业领域 | 制造业 |
| 哲学 | Extend the You Need to Be Here theme to create show awareness, communicate show value, and generate pre-registration among end-user executives who make or influence decisions to purchase packaging machinery. |
| 问题 | Increase pre-registration of qualified attendees to the #2 trade show in North America and largest packaging show in the Western hemisphere. |
| 结果 | Pre-registration increased 10% over previous PACK EXPO. Surveyed exhibitors said show attracted most qualified buyers ever. |
| 媒体类别 | Brochure |
| 市场 | 美国 |
| 客户总监 | Michael Bloom |
| 创意总监 | Ron Klingensmith |
| 文案 | Jim Mclean |
| 美术指导 | Julie Wenning |
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