| 标题 | Microplastic Journey |
| 广告公司 | Fork Unstable Media GmbH |
| 广告战役 | Microplastic Journey |
| 广告主 | Merck KGaA |
| 品牌 | RonaFlair® Functional Fillers |
| Posted | 12月 2020 |
| 行业领域 | 工业 |
| 剧情简介 | The film documents a microplastic particle’s journey – from its toothpaste origins all the way to the human food chain. Washed down the bathroom plughole (into a murky network of pipes, treatment facilities, and rivers), the particle reaches a sea inlet before sticking to a gull’s feathers as the bird splashes on the water surface. Carried out to sea by the bird, the particle comes loose and falls into depths below. Fished from the ocean by a passing trawler, the particle sticks to a fish that’s then prepared, fried, and served to an unwitting restaurant guest. The film plunges into darkness as the particle (still stuck to a piece of fish) is swallowed by the hungry diner. With a simple yet striking call-to-action, the film encourages viewers to take the Microplastic Test to discover how many microplastic particles they consume and produce each day. |
| 问题 | RonaFlair® Functional Fillers are sustainable, microplastic-free alternatives for the industrial production of cosmetic and personal care products. |
| 媒体类别 | Web Film |
| 创意总监 | Paul Taggart |
| 文案 | Alexander Gradl |
| Concept | Laura Zabel |
| 广告公司制片 | Lina Rieckel |
| Client Services Director | Carl-Jochen Reinhardt |
| 编程人员 | Martin Hein |
| 项目经理 | Siggi Förster |
| 导演 | Quentin van den Bossche |
| 制作公司制片 | Elliot Tagg |
| 执行制片 | Emily Rudge |
| 执行制片 | Ben Schneider |
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