Peugeot - "Flower"

BETC Paris

BETC Paris Pantin, 法国

6981

标题	Flower
标题 (原始语言)	La Fleur
广告公司	BETC Paris
广告战役	Flower
广告主	Peugeot
品牌	Peugeot
首次发布日期	2004 / 10
产品	206 Hdi Fap
行业领域	轿车
剧情简介	A resolutely artistic and modern campaign that enhances and modernises the car's image. It is composed of 3 ads that are fresh, light-handed and subtle. Each model is associated with a set of themes that the creative teams illustrated with a veritably artistic treatment.
哲学	The campaign has to be just as rich as the range of vehicles. The agency designed visuals that are in line with the particularities and character of each model, reflecting the range’s great diversity.
问题	The Peugeot 206 has existed for 7 years and has been France’s biggest-selling car for any brand in any segment, for 4 years. This has given it outstanding brand awareness, making the 206 almost legendary. This exceptional status entitles the 206 to a certain artistic freedom. The silhouette is sufficiently well-known and recognisable to convey the advertising message on it own. The aim of this campaign was to specifically support each model within the 206 range.
媒体类别	平面
市场	法国
广告经理	Jean-Christophe Midey
广告经理	Philippe Just
广告经理	Erick Dazza
广告经理	Vincent Drouet
创意总监	Rémi Babinet
美术指导	Joann Ameline
客户总监	Raphaël de Andreis
客户主管	Amagoia Martiarena
插图	Psychopathe