| 标题 | Brits "Natasha Bedingfield" |
| 广告公司 | McCann London |
| 广告战役 | Building Long-term Value - MasterCard |
| 广告主 | Mastercard International |
| 品牌 | MasterCard |
| Posted | 7月 2006 |
| 行业领域 | 信用卡 |
| 广告口号 | Priceless |
| 剧情简介 | SUMMARY Priceless is our most important asset, said Larry Flannigan CMO MasterCard. Over the last 7 years in 35 European markets the Priceless campaign has migrated local legacy brand to MasterCard, closed awareness and preference gaps with a key competitor, helped to increase the volume of transactions made using its cards, growing revenues by 42%. It has out-performed growth of both the key competitor and the market, worked across several communications channels, entered into popular culture and is now viewed by Wall Street as a key asset in the valuation of the company pre-IPO. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 英国 |
| 创意总监 | Brian Cooper |
| 创意总监 | Jason Stewart |
| 客户经理 | Jon Armstrong |
| 导演 | Carl Scott |
| 客户主任 | Rita Broe |
More Work
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- 品牌:
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- 广告公司:
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- 广告公司:
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- 广告公司:
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- 广告公司:
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- 品牌:
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- 广告公司:
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- 品牌:
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- 广告公司:
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