标题 | #QuestionsThatMatter, 3 |
广告公司 | DDB Paris |
广告战役 | #QuestionsThatMatter |
广告主 | UNESCO |
品牌 | UNESCO |
首次发布日期 | 2021 / 5 |
行业领域 | 机构/公益组织/非盈利组织 |
剧情简介 | "The sovereignty of the people and the freedom of the press are two entirely correlative things," Alexis de Tocqueville. Some crises can act as revelators. What was striking during the Covid-19 crisis was this deep dependence on public goods such as water, transit, health infrastructure and equipment… Goods so common that we forget how vital they are. Information is one of those fundamental assets. The role of journalists in a society is to inform, investigate and denounce. More than just a right, press freedom is the sine qua none condition for any democracy. If people do not know what is happening in their society, if their leaders, if economic, moral or religious powers act under the veil of secrecy, no one is able to act. Through 5 symptomatic questions of today’s world and by confronting readers directly with the effects of censorship, UNESCO asks us about the individual and collective consequences of a lack of press freedom. Without this possibility to ask questions: those that annoy, those that disturb, we are all deprived of information, and by the same action. To silence a journalist is to silence all of us. |
媒体类别 | Integrated Media/360 Activation |
客户主管 | Vincent Leorat |
客户主管 | Mathieu Bliguet |
客户主管 | Justine Roux |
执行创意总监 | Alexander Kalchev |
文案 | Laurenza Lea |
美术指导 | Idriss Dabré |
Press Relations Director | Anne-Marie Gibert |
客户企划 | Cedric Ledoux |
Social Media Expert | Sébastien Balondrade |
Print Producer | Jocya Mallet |
Art Buyer | Corinne Persch |
Art Buyer | Gaëlle De Pompignan |