UNESCO - "#QuestionsThatMatter, 2"

DDB Paris

DDB Paris PARIS, 法国

2903

该广告属于ACT Responsible项目展品

品牌: UNESCO
国家: 法国

广告主: UNESCO

标题	#QuestionsThatMatter, 2
广告公司	DDB Paris
广告战役	#QuestionsThatMatter
广告主	UNESCO
品牌	UNESCO
首次发布日期	2021 / 5
行业领域	机构/公益组织/非盈利组织
剧情简介	"The sovereignty of the people and the freedom of the press are two entirely correlative things," Alexis de Tocqueville. Some crises can act as revelators. What was striking during the Covid-19 crisis was this deep dependence on public goods such as water, transit, health infrastructure and equipment… Goods so common that we forget how vital they are. Information is one of those fundamental assets. The role of journalists in a society is to inform, investigate and denounce. More than just a right, press freedom is the sine qua none condition for any democracy. If people do not know what is happening in their society, if their leaders, if economic, moral or religious powers act under the veil of secrecy, no one is able to act. Through 5 symptomatic questions of today’s world and by confronting readers directly with the effects of censorship, UNESCO asks us about the individual and collective consequences of a lack of press freedom. Without this possibility to ask questions: those that annoy, those that disturb, we are all deprived of information, and by the same action. To silence a journalist is to silence all of us.
媒体类别	Integrated Media/360 Activation
客户主管	Vincent Leorat
客户主管	Mathieu Bliguet
客户主管	Justine Roux
执行创意总监	Alexander Kalchev
文案	Laurenza Lea
美术指导	Idriss Dabré
Press Relations Director	Anne-Marie Gibert
客户企划	Cedric Ledoux
Social Media Expert	Sébastien Balondrade
Print Producer	Jocya Mallet
Art Buyer	Corinne Persch
Art Buyer	Gaëlle De Pompignan